On Page SEO
On page SEO is the first step to any successful Internet Marketing campaign, it includes optimizing content, html code, interlinking (links pointing to different parts of your website), and a whole slew of technical terms you probably rather not deal with ;). If search engines can’t read and understand what markets you’re targeting it can’t rank you appropriately in their results. Optimizing your websites content & html code for search engines is vital to getting your rank up on Google and other search engines. Everything you do off your website to improve your rank hinges on all of this.
There are hundreds of factors on your website that play a major role in how you rank in search engines. Websites that follow good onpage practices naturally receive more traffic, have better conversion rates, and are much more user friendly. Having your website’s on page factors optimized also plays a big role with establishing your brand and credibility online.
Our process for optimizing your website starts with deep keyword research on your business. Discovering exactly which words people use when searching for your products and services is crucial. We then identify your top competitors and which keywords they’re targeting, and which ones they might be missing. Solid keyword optimization & competitor research is the backbone. All of this data helps us formulate a plan around your content and html structure.
Some of the on-page factors we focus on are:
- Keyword Research
- Competitor analysis
- HTML & Meta tag optimization
- Content optimization
- Interlinking strategy
- Searchable Images with optimized ALT tags
- Optimized Site Maps
- Rich Snippets